Microsoft Gets a Big Hand in the Facebook Cookie Jar
Looks like MSFT “won” the right to invest a big bucket of money in Facebook for a share of the pie…
Over the last week there has been lots of speculation over who was going to win the “battle” - Google or Microsoft. But was this really a battle or something inflated by bloggers and journalists or a play by Google to inflate the price? MSFT has had deep relationships with FB in the ad space, and Google has announced they are going to open up the Google social graph around iGoogle and Orkut via an API in what seems like a direct response to FB’s success.
This was a no-brainer for MSFT and Facebook, and it seems like a great fit.