Search, What Search?
The other day I was reading an article about Yahoo in the WSJ. The stock took a hit and the analysts were concerned about Yahoo losing search market share to Google. In the meantime, Google is kicking butt in the markets.
But what happens to Google (and Yahoo) when the number of searches being performed starts to dwindle? I know it has for me. I still search from time to time, but most of my information consumption gets delivered to me via good old RSS. This is only going to increase as RSS aggregators get more intelligent (leveraging my attention and intention data) and the number of people using RSS increases.
My agent(s), an aggregator on steroids, is going to go out on the network and do all the work for me and hand over the information it knows I will be looking for. And I won’t have to look/search… it’s gonna happen.